Jul 19, 2013

The green issue

Posted by: David Holt

We are all starting to consider our environmental foot print more carefully. The packaging industry needs to take its responsibilities very seriously, being innovative and creative we can maintain very high standards and deliver solutions for our customers.

The general public are registering the efforts of industry wide initiatives to reduce both the amount and environmental impact of food and drink packaging.  This was the first of the consumer attitudes surveys to ask questions about packaging efficiency and sustainability.

According to the Food and Drink Federation’s (FDF)  spring survey in 2012, 47 per cent of consumers have noticed a reduction in the amount of packaging used by the food and drink industry. Many people commented on coffee, Easter eggs and bagged milk being good examples of this. 66 per cent of people reported that manufacturers were using recyclable, reusable or biodegradable materials in their packaging.

The survey also revealed that there is widespread public enthusiasm for industry initiatives, 83 per cent of respondents said that reducing packaging waste was important to them, 80 per cent wanted more use of recycled materials and 75 per cent thought that locally sourced materials and ingredients were important.
This interest in packaging from the consumer stretches right through the retail experience, food and drink are one part, electrical goods, clothes, household items, toys and games etc. In our industry we should see these issues as opportunities.

Online retailer Amazon is working very hard to drive down unnecessary packaging waste and has recently started to gather customer feedback with order.

The public clearly has an appetite and as providers we need to meet and exceed their expectations.
Item Products (NPD) Ltd pride ourselves on designing a range of components that help with the re-use of many heavy duty packs, Interlocks can be removed as easily as they can be fitted and thus provide scope for re-use, not just of the clips but of the entire pack, to provide genuine commercial benefits and reduce landfill. Hewlett Packard is just one of several businesses to recognise the qualities and benefits of using Interlocks.

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